Steep Growth In Online Sales For a Leading Fashion Company
Business Need: Our customer needed to scale their online systems quickly to handle rapidly growth in online sales
Our Client is a leading fashion store company, with global operations. While our client has had an eCommerce system since 2008, the brand looked to upgrade to the latest technology to create a more personalized and meaningful experience for customers. Additionally, our client wanted to provide greater access to merchandise outside of specialty stores and outlets, through which the bulk of their US sales are driven.
The Project: Perint teams worked on the project to launch of a new cloud-based web store using IBM WebSphere Commerce.
The new commerce site is a premium storefront where customers can experience the brand like browsing in a physical department store for all kinds of fashion merchandise.
Direct Impact: The new eCommerce store was an increase in online sales by 40% in the first year of implementation, and a 25% increase year on year after that.
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